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Is persuasion a gift? Are some people born with the ability to speak well and "sell" their ideas successfully? It sure seems that way when you're wowed by a motivational speaker, or galvanized into action by a thought-provoking presentation.
In your role, do you ever need to motivate, inspire, or persuade others? Whether you're a senior executive giving a presentation to the Board, a manager giving a morale-boosting speech to your team, or a production manager giving a presentation on safety standards, at some point, you'll probably have to move people to action.
While there are certainly those who seem to inspire and deliver memorable speeches effortlessly, the rest of us can learn how to give effective presentations, too. In this article, we'll look at the key factors you need to put together a clear and engaging call to action using a five-step process known as Monroe's Motivated Sequence.
The Five Steps Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech.
It's now known as Monroe's Motivated Sequence. This is a well-used and time-proven method to organize presentations for maximum impact.
You can use it for a variety of situations to create and arrange the components of any message. The steps are explained below: Get Attention Get the attention of your audience.
Use storytellinghumor, a shocking statistic, or a rhetorical question — anything that will get the audience to sit up and take notice.
This step doesn't replace your introduction — it's part of your introduction. In your opening, you should also establish your credibility see The Rhetorical Triangle for tipsstate your purpose, and let the audience know what to expect.
Delivering Great Presentations provides a strong foundation for building the steps in Monroe's Motivated Sequence. Lets use the example of a half-day seminar on safety in the workplace. Your attention step might be as follows. Attention Workplace safety is being ignored!
Shocking Statistic Despite detailed safety standards and regulations, surveys show that 7 out of ten workers regularly ignore safety practices because of ease, comfort, and efficiency.
Some of these people get hurt as a result. I wonder how comfortable they are in their hospital beds Establish the Need Convince your audience there's a problem.
This set of statements must help the audience realize that what's happening right now isn't good enough — and needs to change. Use statistics to back up your statements.
Talk about the consequences of maintaining the status quo and not making changes. Show your audience how the problem directly affects them. Remember, you're not at the "I have a solution" stage yet.
Here, you want to make the audience uncomfortable and restless, and ready to do the "something" that you recommend. Examples and Illustrations Safety harnesses sit on the floor when the worker is 25 feet above ground.
Ventilation masks are used more to hold spare change than to keep people safe from dangerous fumes. I'm here to make sure that you aren't part of next year's statistic.
Satisfy the Need Introduce your solution. How will you solve the problem that your audience is now ready to address? This is the main part of your presentation.
It will vary significantly, depending on your purpose. Elaborate and give details to make sure the audience understands your position and solution.
Clearly state what you want the audience to do or believe. Summarize your information from time to time as you speak. Use examples, testimonials, and statistics to prove the effectiveness of your solution.
Prepare counterarguments to anticipated objections. Satisfaction Everyone needs to be responsible and accountable for everyone else's safety.Many students find essay writing to be an especially daunting task. Depending on the essay topic, research can take anywhere from a few hours to several days and .
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