Land of Television As the price of television sets dropped, the number of viewers grew. Perhaps no phenomenon shaped American life in the s more than television.
Negative impacts of media portrayals, stereotypes By Farah Qureshi Controversies around the continued use of Native American mascots for high schools and professional sports teams have reached a fever pitch in recent years, most notably with the U. Meanwhile, Native American advocacy groups such as the National Congress of American Indians have launched large-scale campaigns to eliminate harmful media portrayals and garner public support for changes.
One example of those campaigns is Proud to Be: For instance, a report by the Center for American Progress suggests that using Native American mascots and team names results in poorer self-esteem and mental health for Native youth and also contributes to the development of cultural biases and prejudices.
The American Psychological Association, citing a number of academic studies on the issue, adopted a resolution in recommending the immediate retirement of Native American mascots, images, symbols and personalities by schools, colleges, athletic teams and other organizations.
To get a better understanding of the impact of media representations, four scholars from four U. Fryberg of the University of Washington. The authors examine the quality and quantity of how Native people are represented in the media, which includes news coverage, TV shows, films and video games.
When they are included, they generally are portrayed as historical figures — individuals from the 18th and 19th centuries who wear buckskin, ride horses or live in teepees.
When they are shown as modern people, they often are associated with addiction, poverty and a lack of formal education. When Native Americans are included in media depictions, they are usually shown as a particular type of Native American — for example, as Sioux, Navajo or Apache.
This narrow representation does not reflect the wide diversity among the hundreds of tribal cultures that exist within the borders of the United States. Native Americans make up a very small percentage of the U.
American Indians and Alaska Natives made up about 2 percent of the total population inaccording to the U.
The percentage of characters in popular films and primetime TV shows who are Native American ranges from zero to 0. The lack of accurate representation is heightened by the fact that the average U. Only 14 states have American Indian populations that exceedpeople.
Nearly one-fourth of Native people live on reservations. Inaccurate and negative media depictions have psychological consequences.
Media depictions of Native Americans can influence how Native people see themselves. Native Americans, indigenous, tribal, mass media, sterotype Last updated: February 10, We welcome feedback. Please contact us here.CMT Next Women of Country Featuring music from the country women of tomorrow, today.
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